In 2020 Proven Winners® is supported with consumer marketing initiatives in several European countries in both print and on TV (Netherlands only). Click here for the 2020 marketing support calendar.
The following initiatives are scheduled:
– Advertising campaign in several European gardening magazines with 2 different ads: a generic Proven Winners® and a variety specific ad (Hydrangea Strong & Pink Annabelle®).
– Insert Gardeners Ideas book: A5 ideas & inspiration booklet with Proven Winners® varieties (460.000 copies, distribution through gardening magazines).
- TV Branded content (alleen NL):
– Sponsoring of the Dutch TV-show De Grote Tuinverbouwing. Visibility for a broad range of Proven Winners® varieties during 20 episodes.