In 2020 Proven Winners® is supported with consumer marketing initiatives in several European countries in both print and on TV (Netherlands only). Click here for the 2020 marketing support calendar.

The following initiatives are scheduled:

  • Print: 
    – Advertising campaign in several European gardening magazines with 2 different ads: a generic Proven Winners® and a variety specific ad (Hydrangea Strong & Pink Annabelle®).
    – Insert Gardeners Ideas book: A5 ideas & inspiration booklet with Proven Winners® varieties (460.000 copies, distribution through gardening magazines).
  • TV Branded content (alleen NL):
    – Sponsoring of the Dutch TV-show De Grote Tuinverbouwing. Visibility for a broad range of Proven Winners® varieties during 20 episodes.