Together with Psenner, our Italian partner responsible for Proven Winners® annual plants, we participated for the first time with a Proven Winners® stand in the MyPlant show at Milano Rho Fiera in Italy, from 19 to 21 February 2025.
25,000 professionals visited this magnificent 50,000 m2 exhibition dedicated to plants, garden centres, decoration, architecture, machinery and outdoor design. Our joint Proven Winners® stand showed both shrubs and annual plants and attracted many visitors. We also promoted to visiting garden centres to register themselves on the Proven Winner® Europe website as a PW retailer so that consumers can find more easily where they can buy Proven Winners® plants. Garden centres that registered on our stand, received a marketing kit containing point of sales materials and more information on our shrubs and annual plants. A very big thank you to Psenner for organising this event and sharing the booth with us.
If you are a retailer and have not yet registered your outlet on the Proven Winners® Europe website, please click here.
