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Proven Winners® 

Proven Winners is een internationaal netwerk voor plantengenetica en een merk voor kwaliteitsplanten. In Noord-Amerika is Proven Winners® ‘The #1 Plant Brand’ met een jaarlijkse verkoop van meer dan 150 miljoen planten, en een assortiment dat ruim 300 perkgoed en 250 heester soorten bevat.

Proven Winners® shrubs in Europe
Valkplant is responsible for the Proven Winners® shrubs program in Europe. The European shrub assortment currently comprises more than 75 varieties from 22 genera among which best-selling varieties like Buddleja Chip® Blue Chip and Hydrangea Strong Annabelle®.
Proven Winners® shrubs offer
  • One single brand with a unique and broad assortment
  • Top quality plants thoroughly tested and protected with plant breeders rights (PBR) and/or EU trademarks
  • Continuous innovation through a worldwide network of breeders and universities who are constantly trying to improve and innovate plants resulting in a vast pipeline of great new plants.
  • Recognizable plants through their consistent distinctive packaging:
    – Distinctive white container with the Proven Winners® logo
    – Diamond-shaped label with images and information
  • Extensive possibilities for marketing support
Proven Winners® marketing

De boodschap van Proven Winners® aan de consument is: ”a better garden starts with a better plant”. Hierbij worden als “unique selling points” gecommuniceerd:

• Uniek & vernieuwend
• Meerdere seizoenen aantrekkelijk
• Kleurrijk & gezond

• Makkelijk in onderhoud
• Prijswinnaars
• Winterhard

De boodschap van Proven Winners® aan de consument is: ”a better garden starts with a better plant”. Hierbij worden als “unique selling points” gecommuniceerd:

• Uniek & vernieuwend
• Meerdere seizoenen aantrekkelijk
• Kleurrijk & gezond
• Makkelijk in onderhoud
• Prijswinnaars
• Winterhard

Proven Winners® marketing support omvat twee belangrijke pijlers:

1. Consumer marketing initiatives (pull marketing):

Initiatives that are directed towards the consumers to create demand for Proven Winners® plants. In the past years this initiatives consisted of amongst other:

a. Print:
– Advertising campaign in several European consumer gardening magazines
– The Gardeners Ideas Book: an A5 ideas & inspiration booklet with Proven Winners® varieties included as an insert to consumer magazines

b. TV:
– Sponsoring of TV shows (Netherlands only)

 

2. Retail marketing support:

Proven Winners® offers garden centres the opportunity of marketing support taking a tailor made approach through for example:
– Development of POS materials tailored to your company
– Advertising in retailer magazines or online

In case you are interested in retail marketing support, please contact us.

Recent
Introductions
Colourtwist® Trilogy

Weigela flor.

Rocketstar® Snow

Buddleja

Proven Winners® & sustainability
Proven Winners® plants are thoroughly tested before they are selected for the Proven Winners® program. The plants are not only tested on their unique characteristics but also on their resistance to plant diseases and pests. Due to this rigorous test and selection process Proven Winners® plants are strong and healthy varieties, that require reduced or even no chemical interventions.
In terms of packaging Proven Winners® searches for more environmentally friendly alternatives. The recognisable white Proven Winners® container (thermoformed) contains 30% less plastic than the commonly used injection-moulded containers. The container has a grey inside that is 100% recyclable after its use, as it can easily be detected by the most commonly used automatic waste processing machines (using near infrared scanning).

Heeft u interesse in:

Een goede partner voor de ontwikkeling van uw nieuwe soort? Wilt u een licentiecontract voor één van onze vernieuwende rassen?
Of heb je interesse in een van de planten uit ons portfolio om toe te voegen aan je assortiment? Dan is Valkplant uw partner.

Neem contact met ons op via e-mail: info@valkplant.com of telefonisch: +31 172 588600