In 2023, we have a full marketing calendar to promote the Proven Winners® brand through various activities. Besides the continuation of activities like print advertising and TV advertising, in 2023 we will launch a Proven Winners® ColorChoice® digital & social media plan.
Print advertising: print ads in consumer garden magazines in 10 European countries. In the ads we promote the Proven Winners® brand in general with changing pictures of different varieties.
TV advertising: like previous year, this year we are visible in 20 episodes of the Dutch TV show De Grote Tuinverbouwing, with a wide range of Proven Winners® plants.
Social media: in February we launched our own social media channels with content specifically about Proven Winners® shrubs. Which will be posted in 4 languages (French, German, English & Dutch).
To follow us, please click on the links below:
- Instagram: Proven Winners_EN
- Facebook: Proven Winners_EN
- Pinterest : Proven Winners_EN (provenwinners_EN) – Profile | Pinterest
- YouTube: Proven Winners® ColorChoice® Europe shrubs – YouTube
Here you can now find short 30 second videos of almost 40 Proven Winners® varieties with their main and unique characteristics.
Google advertising campaign: in cooperation with Proven Winners Europe, a large online advertising campaign has been set up where Proven Winners® will be promoted through Google Ads, driving traffic to the www.provenwinners.eu website.