A new marketing activity directed to plant influencers across Europe
Brand ambassadors are social media influencers who have been selected for the Proven Winners® Brand Ambassador program based on their interest or content (e.g. gardening, plants, garden design) and the number of followers they have on Instagram, Facebook or YouTube, among others. Most of them have at least 1’000 followers, but some have over 100’000! The goal of the program is to increase the awareness of the Proven Winners® brands and plants with a new and younger audience. The selected brand ambassadors receive free Proven Winners plants and are invited to write about these plants on their social media channels. Currently over 70 ambassadors across Europe (UK, Germany, France, Poland, Italy, the Netherlands, Slovakia, Romania, Spain and Hungary) are part of the PW Brand Ambassador Program.
Early spring these brand ambassadors received a selection of annuals through the Proven Winners® Europe annual growers. End of September, for the autumn planting season, Valkplant sent 2 of our wonderful Hydrangeas: Strong Annabelle® and Little Quick Fire®, as well as our Hydrangea guide. The influencers have already posted wonderful video’s/posts featuring their new Proven Winners® plants, and their accounts get lots of likes🩷 We are delighted with this new Brand Ambassador program and are planning to continue and expand this program in 2025.
Click here to see the post of one of our ambassadors @tashas_garten
The lady holding the plants: @freyas_ostseegarten
The photo with the 2 plants: @my_garden_day
