In 2021 we extended our print campaign to well-known magazines in France, Italy and Denmark to promote the Proven Winners® brand and varieties to consumers.
In various ads different varieties were highlighted like our well-known Hydrangea arborescens varieties such as Strong Annabelle® but also varieties like Double Play® Big Bang Spiraea and Deutzia Yuki Cherry Blossom®. The focus is on the most import features of the brand and the fact that only a few plants prove themselves worthy of becoming a Proven Winners® plant. We continued our print support in countries like the UK, Germany, The Netherlands, Poland and Belgium.