by Interforce | Sep 4, 2026 | Uncategorized
Together with Psenner, our Italian partner responsible for Proven Winners® annual plants, we participated for the first time with a Proven Winners® stand in the MyPlant show at Milano Rho Fiera in Italy, from 19 to 21 February 2025. 25,000 professionals visited this...
by Interforce | Oct 16, 2024 | Uncategorized
A new marketing activity directed to plant influencers across Europe Brand ambassadors are social media influencers who have been selected for the Proven Winners® Brand Ambassador program based on their interest or content (e.g. gardening, plants, garden design) and...
by Interforce | Aug 22, 2024 | Uncategorized
Valkplant entered two novelties in the KVBC Novelty contest at Plantarium 2024. We are proud to announce that both novelties got awarded. Weigela Bubbly Wine™ was awarded a KVBC gold medal. This brings the total of Proven Winners® varieties that have won a gold medal...
by Interforce | Jun 19, 2024 | Uncategorized
A 3 years trial of ‘shrubby’ Veronica (formerly Hebe) has led to 9 new Awards of Garden Merit. Hebe Blue Star (‘Vergeer1’) was one of them and has been given the AGM for its beautiful dense habit, uniformity and healthiness. The Award of Garden Merit (AGM) is a...
by Interforce | May 8, 2024 | Uncategorized
We took part with a Proven Winners® stand at the Garden Festival in Coppet (in Switzerland, 20 minutes from Geneva) the 4 &5 May 2024. Thanks to a nice weather, we had lots of visitors on our stand. On Saturday evening, the fair was even open until 10pm, it was...
by VALK_Esther | Apr 24, 2024 | Uncategorized
With a total number of 31 Hydrangea varieties in the European Proven Winners® program, it was the time to make a European version of the Proven Winners® Hydrangea guide. We believe it can help retailers, and their customers, the consumer, choosing between all the...
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